Print campaign for the broker general agent.

Giving your sales force the all products they need allows them to think bigger, and achieve sales they only dreamed of.

Zurich LIfe needed to create awareness for their new universal life product. This new approach to universal life appeals to a maturing consumer marketplace by providing extremely flexible lifetime security at affordable rates. It also appeals to agents by providing extremely competitive compensation.

“As as matter of fact, now you can have it all.” and “Actually, we’re not all in the same boat.” combined with the visuals reinforce to the broker general agent that this new package of in-demand products gives them the sales firepower that separates them from the pack.