VICTOR / FEDERAL SIGNAL • UNIVERSITY PARK, IL

“Trust is earned. Never given. And nowhere is this truer than at the bottom of a mindshaft.”

When all it takes is one spark from an electrical connector or light to create an underground explosion, trust in your vendors and products is paramount.

Global manufacturer of electrical connectors, couplers and lighting for the mining industry, Victor needed to reposition themselves as “the one you can depend on”. Current clients and prospects needed to be reminded that Vicor’s highly engineered solutions are as tough as they are high-tech.

With decades of experience and global manufacturing and distribution, the reliability of Victor products continues to be key in “earning that trust”.