SPACESAVER CORPORATION • FORT ATKINSON, WISCONSIN

B to B positioning campaign

Ad campaign that positions the sales force as the knowledge brokers in the high-density mobile storage industry.

With over two dozen vertical markets, from dentistry to museum artifacts, the Spacesaver sales force needed some amunition to convey their knowlege of floor loading considerations, and how space savings means something different to every audience.

With a tongue-in-cheek approach, we included Spacesaver’s top salesman, Dan Smith as the “Solver of storage problems” in the company of histories’ great thinkers.

This ad turned out to be not only an impact with prospects but was a huge hit with the sales force.

SPACESAVER CORPORATION • FORT ATKINSON, WISCONSIN

Welcome to Central Service

Central Service hospital departments always seem to be packed to the gills. Not only with the standard flow of reusables, patient chargeables and other supplies. But all too often with stuff for departments from anesthesiology to X-ray. So how can you increase your capacity when you can't expand your department? Spacesaver. Storage systems that increase storage capacity within your existing area.