Post card campaign to promote trade show.

ARM, The Association of Rotational Molders, holds a trade show in Chicago every three years called Rotoplas.

The rotational molding industry produces colorful plastic products like ice chests, kayaks, garbage cans and all sorts of large plastic objects. We thought it might be interesting to use these as oversized “sculptures” placed in familiar Chicago settings.

Headlines and copy were developed to play off of the plastic products shown and the choice to turn the background image into black and white drew more attention to colorful product.