ROLODEX • OAK BROOK, IL

USA Today ad campaign re-energizes aging brand.

A clean, contemporary look combined with a “tongue-in-cheek” headline helps in repositioning Rolodex.

Part of the Rolodex new positioning is a new host of organizational products. From smart new tools to manage contacts to sleek workspace organization.

The concept was developed to poke a little fun at themselves, “It takes more than a rolodex card to organize your life…” to to reinforce their new broader, business-savvy organizational product offering.