Identity / Product Branding
Building products manufacturer series of brand logos.
Studco, a premium steel products manufacturer had a handful of product offerings. Naming and providing brand group descriptions was first.
Wishing to maintain a strong presence of Studco in all product group brand marks, a system of logos was created to preface the brand name with “Studco”. By only using typography to define the look of each product brand group, no one brand stood out over the other and no brand was made to look more important that “Studco”.