Oxford Bank referral program self mailer.

By knowing who in the household opened the mail from their bank, made this self-mailer more successful.

We knew that most of the customer banking mail from this Chicago suburban bank was opened by the woman of the house. To that end we designed a referral self mailer to look more like a woman's clothing store piece. With an “iron cross” multi-foldout format, we glued a redeemable plastic “credit card” inside to redeem a gift.

Oxford Bank made it much easier for us because their in-bank redeemable area was called “The Gift Boutique” and looked more like a jewelry store than a bank, with glass, mirrors and accent lighting.