OSCAR MAYER • MADISON, WI

Oscar Mayer trade advertising. It helps if there’s a song everyone knows.

The convenience store industry is always looking for new ways to sell more product and increase profits.

Oscar Mayer was introducing their new “Snacks To Go” to the convenience store. Getting right to the point was key as this product was developed specifically for the C-store. Three varieties, powerful in-store placement and a promise of delivering 75% incremental volume to Lunchables lunch combinations was a powerful message.

Increased profits is paramount in the C-store; what catches the eye of the C-store customer; what do they ultimately buy because of product placement, brand awareness, appeal and pricing. So turning the song everyone knows “My balogna has a first name, it’s O-S-C-A-R”, into “My profit has a first name, it’s O-S-C-A-R”, is a sure way to tie “profit” to “Oscar Mayer”.