AAR • WOOD DALE, IL
Dimensional box mailer for a small mailing list
AAR needed to gain more visibility with a list of top prospects.
Short run digital printing and custom box vendors that have the ability to produce small quantities made this dimentional piece cost effective.
AAR wanted a more complete awareness of their OEM aftermarket business. With a mailing list of just over a hundred we were able to create a dramatic mailing. Our concept focused on AAR's positioning of multiplying a firm‘s sales force – a “Force Multiplier”. A large “X” was used as a graphic device throughout the piece to reinforce this positioning. An 11" square box, printed in metallic silver, was wrapped with a “belly band” that was digitally printed, customized with the name and mailing address of each recipient. When opened the box contained an 8 page brochure and a drone.