MCDONALD’S • OAK BROOK, IL

Profiles of success brochure.

Focussing on the pride and tradition of the world’s greatest franchisees.

McDonalds needed a brochure that promoted being afranchise owner/operator. Because they are not passive investors, McDonald’s owner/operators are actively committed to the success of their business both as their livelihood and as a long-term asset that increases in value because of their efforts.