Raised coating used in digital printing enhance look and feel.

Post card series for the National Association of Container Distributors.

Short run digital printing has now reached a point in its growth of including coatings. In our case a raised coating called Scodix which worked great for the black oversized halftone dot on top of the four color images. Much like Thermography in offset printing, the Scodix coating is a much thicker high gloss coating creating a nice tactile feel and the high gloss sheen contrasts nicely with the surrounding four color image.

Most associations have a similar challenge: to show added value to their current members and prospects. For NACD, the National Association of Container Distributors, needed to promote their online education and training programs, product-specific learning modules,  and advertising and industry support. We developed a three post card campaign to go out individually, ten days apart.

Credit: Miner is a client of the ARENDS agency