KRAFT/NABISCO • ATLANTA, GA

Print campaign to the convenience store industry.

The convenience store industry is always looking for new ways to sell more product and increase profits.

When it comes to “ringing up” big register sales in the convenience store market, Nabisco and Kraft Foods had a solution. Their mini two-pack was perfect for the on-the-go consumers displayed in special stand displays – and priced to move.

The use of the bar code is a clear signal to the convenience store buyer that we are talking profits. And the chocolate field in the bottom half of the ad reinfirces that “milk chocolate” Oreo is known for.