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MINER • GENEVA, IL

Repositioning campaign for Miner, a leader in the manufacturer of railcar components

A photo mosaic execution helped to convey the concept that a number of ingredients or “pieces” go into Miner products: engineering know-how and innovative thinking, a legacy of leadership, invention, disciplined manufacturing and quality controls.

MINER • GENEVA, IL

Factory Floor Banners

An extension to “It’s What’s Inside That Counts” campaign, we developed a series of factory floor banners to help spruce up the floor for factory tours.