Product repositioning campaign for Miner, a leader in the manufacturer of railcar components

When one of Miner’s best selling products had their patent expire, competitors rushed to market with nearly identical versions of the product.  It was our job to reposition and differentiate Miner’s product from the competition.

Our solution was a “what’s inside” story that allowed us to pivot nicely to the notion that an elastomer compression system called TecsPak is inside our gears, like the competition, but what’s really inside is the brains and backing of Miner’s process that makes things like TecsPak possible.

20 foot video wall

We also developed a video for a 20' video wall for the booth. This is very new video wall technology where there are no seams and the color and brightness is far superior to anything before. (If you would like to see the video, go to “Broadcast / Video” on this website and scoll down to Miner.

Credit: Miner is a client of the ARENDS agency