MINER • GENEVA, IL
Four dimensional mailers were developed to send out to a short mailing list.
Dimensional direct mail pieces have a much greater chance of not only being opened, but make a lasting impact on your prospect.
Miner, the leader in rail car components, wanted to promote several key products to a very short list of rail car builders. And when you are talking about rail cars full of grain or other similar cargo, millions of dollars are potentially at stake if the cargo gets wet or is exposed to the elements.
Four dimentional mailers were developed to send out to a short mailing list. Each mailer referenced one of the products key benefits and along with a gift included a 4 page brochure with additional benefits and details of the product.
A large 3-dimensional mailer, housing an umbrella as a free gift, was developed with a headline on the outer box “A CLOSER LOOK AT SIMPLE SECURITY”. A second dimensional mailer, houing a caribiner as a free gift, was developed with the headline ” A CLOSER LOOK AT RELIABILITY”. A third dimensional mailer, houing an hourglass as a free gift, was developed with the headline ” A CLOSER LOOK AT PROTECTING PRODUCT INTEGRITY”. And a forth dimensional mailer, houing a pocket flashlight as a free gift, was developed with the headline ” A CLOSER LOOK AT SIMPLE OPERATION”.
Credit: Miner is a client of the ARENDS agency