Kohler Designer Guidebook and product literature.

Intelligent and a fresh approach for a category leader.

Kohler is one of those companies that is in the top tier of marketing. They have superior products, they have solid management and when it comes to marketing, they do things very well.

When we heard from Herbert J. Kohler that when they are in new product development, the ergonomics of the human body are key. Combining that information with exceptional product designers who incorporate that movement with the human form produces products that not only function better but look better.

Bringing in an illustrator to render the human form in various poses, combined with the precise drafting and math used by product designers resulted in intriguing solutions.