KITAMURA • WHEELING, ILLINOIS

A brand new idea with a proven track record

As they say in the advertising world, “Nothing is really new,” only new twists on existing concepts. Everyone is aware of the Staples “Easy” button. We turned that button that you push concept into a button that you wear and made it a “fill in the blank” concept. 

Machining centers need to deliver peak accuracy consistently.

One of the benefits of Kitamura is that no matter how challenging the cutting conditions are, Kitamura makes it easier than their competition. We developed a very simple execution of the theme, “Kitamura makes [  ] easy.” with the missing word “complicated”. This concept also allows us to add other benefits into the campaign throughout the year, “Kitamura makes shop floor productivity easy.”, “Kitamura makes difficult jobs easy.”, etc..

For over 81 years, Kitamura Machinery has created innovative machining centers that meet the strictest demands of manufacturers worldwide. By combining the best practices from decades of hands-on experience, extreme personal attention to detail and the latest technology advances, Kitamura Machinery has created a line of horizontal, vertical and 5-axis machining centers that provide customers with improved productivity through easy adaptability, reductions in defects, and accurate, reliable long-term performance.

KITAMURA • WHEELING, ILLINOIS

“Testimonial” trade advertising and Email ad with a twist

For over 81 years, Kitamura Machinery has created innovative machining centers that meet the strictest demands of manufacturers worldwide. By combining the best practices from decades of hands-on experience, extreme personal attention to detail and the latest technology advances, Kitamura Machinery has created a line of horizontal, vertical and 5-axis machining centers that provide customers with improved productivity through easy adaptability, reductions in defects, and accurate, reliable long-term performance.

We developed a two ad “testimonial” series and an email campaign. When we discovered that the quotes, themselves, might have significant impact, we chose to shake up the traditional “testimonial ad look”  to a look that had more impact.