INSIGHT BEHAVIORAL HEALTH CENTERS • CHICAGO, IL
Bus, train and outdoor advertising for eating disorder health centers.
Trying to reach new audiences, Insight Behavioral Health Centers makes bold moves in Chicago
Placing Chicago CTA bus advertising panels in key downtown routes proved very successful, as a reported 60 calls a day came in to Insight’s 800 number the first week. With that success Insight made the bold move of purchasing a billboard on Chicago’s main expressways coming into the city.
The task on the outdoor was to keep it simple with a large logo, minimal words and a single clear image. With the very touchy subject of eating disorders a simple broken plate with the headline “We can help” kept it caring and not too scary or over the top.