Cosmetology and hair care brand ad campaign.

Turning a US brand into a global brand.

In the hair and cosmetics industry, image and branding are significant. Also being on the leading edge of style is key in establishing a leadership positoin. Indola, a primarily US brand launched a campaign to enhance their brand as a global player.

With a series of ads, direct mail and literature, a campaign was created with the line, “The New World Order” and “There are 85 reasons why Indola is making news around the world”