HEIDENHAIN CORPORATION • SCHAUMBURG, IL

Powerful dimensional direct mail

When Heidenhain needed to introduce new 5-axis CNC machining technology we decided to develop a dimensional piece to send out to a relatively small list.

A set up line on the outside of the piece, “What do you do in the face of a powerful force?” was answered on the inside with “Seize powerful opportunities.”

Visually, the idea of an enormous wave tied in well with the power this new technology offered. And taking the man standing on the beach on the cover and turning him into a surfer tackling the giant wave answered the headline, “Seize powerful opportunites.”

The give away was a waterproof cell phone case.

Credit: Heidenhain is a client of the ARENDS agency