FEDERAL SIGNAL CORPORATION • UNIVERSITY PARK, IL

Trade show graphics with a powerful conceptual approach.

Coordinated with other marketing materials, this unique visual trade show approach stood out from the pack.

With Federal Signal moving from thier industrial signaling brand awareness into a broader brand awareness of “critical communications” for a wide variety of markets, a strong conceptual approach was needed to help tell the story. Their wide variety of products were being integrated to align entire communications frameworks into seamless interoperable solutions.

With the development of the statement, ”Integrated bussiness-wide critical communications right at your fingertips”, creation of a visual of a “cat’s cradle” seemed to be the right visual vehicle. And replacing the string with that statement, repeated over and over again, was the clever twist.

A strong simple duotone approach to the photo helped to take any emphasis off the fine details of ones’ hands, and helped create a bold statement on a trade show floor from a distance.