Customizable literature system
Federal APD needed a system of literature that could be customized to each sales call.
With brochures on broader categories like “Training”, “Access & Revenue Control Systems” and “Intelligent Video” and a dozen individual product sheets, Federal APD, a leader in parking operations and parking revenue control, needed a literature system that could be quickly thrown together by their sales force.
We also developed the promotional theme “Total freedom. Total Control.”, which used on the folder cover, spoke to the control of information Federal APD’s software and products provided to the parking management, which allowed them the freedom to do what they needed to do to maximize their profit.