Driving increased profits into the parking industry.

Parking operational excellence and increased profits start with a data-driven software platform.

Gates and kiosks are certainly vital to parking enterprises, but don’t possess the power to top tier performance and lasting operational excellence. Federal APD was releasing Element, a smarter, data-driven software platform. The platform was designed to turn raw data into useful, accessible information.

A new logo was created for “Element” that was based on element squares in the “Periodic Table of Elements”. And the complete Periodic Table graphic was used to represent additional software modules, harware options and third party interfaces.