DENSTOR • FARMINGTON, MI
Direct response campaign to introduce new product line.
Denstor, a Detroit based manufacturer of high density mobile storage systems needed to introduce a new product line called “Xpand”. Several pieces were created that played off the “opportunities”, “affordability”, and “potential” this product helped to create. Anything you can do in direct mail to add a little surprise element or even a little entertainment, if you will, the piece will have a better chance at being successful.