CALLAWAY’S PINT HOUSE • DOWNERS GROVE, IL

Restaurant advertising that caters to your average Joe (O‘Malley)

Tongue-in-cheek print and promotional campaign for local restaurant and pint house.

With daily specials like a Friday Fish Fry to promote, a poster, banner, table tent campaign was developed. Taking a very graphic, fun, illustrated approach to the visuals and humorous lines like ”All livingcreatures should be appreciated. Especially when they’re breaded.” helped set a fun, care-free tone.

A newspaper print campaign helped drive a slow weekday business with similar humour with an Irish twist, “All major credit cards accepted. Of course we always prefer green.“