CALARK • LITTLE ROCK, AR
Dimentional box mailer for a small mailing list
CalArk needed to gain more visability with a list of top prospects.
Short run digital printing and custom box vendors that have the ability to produce small quantities make these dimentional pieces cost effective. CalArk wanted a more full awareness of their offering: warehousing and distribution.
Our concept focused on CalArk's positioning of a smarter, leaner offering compaired to their competition. Using a jogger as a visual device we were able to tie it into the theme: “Run smarter. Run leaner. Run better.” When the box is opened, we see that the jogger is running towards a CalArk distribution facitlity. A wrist USB drive was inserted as a free gift.
Credit: Miner is a client of the ARENDS agency