BROADWIND ENERGY • CICERO, IL

“Sky is the limit” trade show graphics.

Broadwind Energy had a well designed two-story trade show structure that needed to be updated with the latest marketing messaging and look.

The first phase in working with a trade show house and client is to begin ongoing communication with the trade show house. Exact sizing of all surfaces, materials available, and lighting are all areas that good back-and-forth communication between the agency, client and trade show house is essential for a successful trade show result.

Large translucent graphic panels turned out to be a great solution for the second floor. The trade show structural designer placed a meeting room with a conference table and chairs on the second floor. To allow those at the table to see out onto the conference floor, a translucent material with graphics applied to the outside, was used for the walls.

Overall a clean, “blue sky” look made for a contemporary, elegant booth approach.