BOISE /OFFICEMAX / BOISE, IDAHO

On “sail” now.

A little oragami adds a nice touch to a Boise recycling paper campaign.

Print advertising for Boise Aspen line of recycled papers for OfficeMax.

When we heard that every sheet of Boise ASPEN Recycled Papers saves over 20 gallons of water, and that Boise was re-introducing this line of papers dicounted through OfficeMax, we developed this campaign with the phrase “On sail now” combined with an oragami boat.