BEN FRANKLIN • RACINE, WI
The use of large imagery helped to add sophistication and elegance to their annual report.
Ben Franklin sells variety and craft merchandise. Since a large part of their mercdhandise includes colorful silk flowers and framing, we commissioned a photographer to shoot a large image for each category that had an “artsy” feel. We dropped these images into a layout with organic shapes that played off of the shapes of the product.