BASSENIAN LAGONI ARCHITECTS • NEWPORT BEACH, CA

Prestigious architectural firm gets a new face.

Corporate capabilities literature system for award winning west coast production home architectural firm.

When creating a Corporat Capabilities brochure for an architectural firm, design is at a very high level. The architect, in general, is very discerning and is very cognizant of color, form, negative and positive space, tactile surfaces and the elegance of typography.

So when we were given the opportunity to develop their Capability Brochure, something they had never really done, we knew it was a wonderful design opportunity.

This piece of literature was all about image. Not only did it need to showcase incredibly beautiful Bassenian Lagoni home projects, but the piece itself needed to look like a cut above everyone else. Rich, elegent offset printing papers like Soft-Touch Plike was used for the cover with a blind embossed logo. The brochure was oversized and square, making it more of a “coffee table” piece rather than a simple brochure.