Our experience spans a wide range of B to B and consumer accounts. We have a fairly unique niche of strategically based, breakthrough advertising, marketing and communications – more economical than a larger agency. From special projects to entire integrated marketing campaigns for Fortune 500 companies.
Specialty Lighting was introducing a new line of architectural lighting called GRAFFITI. So naturally it begged the question of whether to use actual graffiti art in the marketing materials.
Go to Specialty Lighting in the Literature navigation section at left to see samples of the brochure.
Credit: Specialty Lighting is a client of the ARENDS agency
Typography speaks in its own distinct tone of voice. It can “sound” traditional, cutting-edge, quirky, authoritative, irreverent, humorous, masculine, feminine, educational, journalistic, wymsical or hip.
What separates good typography usage from the mediocre is sensitivity to the nuance of choices. “Do I use an old style serif font, a square serif, san serif, partial serif, caligraphic, bold, thin, condensed, compressed, extended, all caps, all lower case, small caps, letterspaced, tightly kerned, centered, flush left, flush right, justified left and right…
We have been fortunate enough to survive and thrive for the past 20 years when so many of our advertising friends and colleagues have had to close their doors. A lot has happened since 1998 – the start of the Iraq War in 2003, Mark Zuckerberg launches facebook.com as a Harvard sophomore on February 4, 2004, the first iPhone in 2007, the 2008 financial collapse, the Portable Document Format (PDF) released as an open standard in 2008, the first iPad in 2010, and 9/11 and the subsequent war on terror.
We have designed dozens of websites over the years.
This sample if of a leading “Michigan Ave.” ad agency, Burrell Advertising, needed significant repositioning along with a bold new website.
Go to Burrell Advertising in the Websites navigation section at left to see samples of the website design.
We have created over a hundred and fifty logos over the years for a variety of consumer and B to B firms.
For a look at some of these, Go to Logos in the Corporate Identity navigation section at left.
The main goal of using animals in advertising is to grab the attention of consumers and help make the brand message more memorable (Philips, 1996). According to Spears, Mowen and Chakraborty (1996) animals can have certain symbolic and cultural meanings, for example, a dove can symbolise peace, an elephant can symbolise strength and discovery, a cat can symbolise luxury and warmth and dogs can symbolise loyalty. Using this idea, advertisers selectively choose specific animals to represent specific products.
We like to push beyond the use of photography when it is appropriate. We see it as an opportunity to provide greater insight into an idea.
The illustration above/left was for Spacesaver Corporation who sells high-density mobile shelving. It’s the shelving that rolls back and forth with only one aisle every so often. The illustration above shows the contraction of materials stored and the space saved using this system.
The illustration above/right was for Kohler. It shows the human form in various positions and mathematical schematics, all representing the Kohler’s focus on ergonomics in their product develolpment.
Itentive Healthcare Solutions helps healthcare practices better leverage people, processes and technology—including NextGen® implementation/optimization—to operate more effectively and deliver better care.
Go to Iterative Healthcare Solutions in the Literature navigation section at left to see samples of this brochure.
Known primarily for high end sewing machines and sergers, Bernina needed packaging for a new line of high end irons.
Go to Bernina in the Packaging navigation section at left to see samples of the packaging.
A common issue that faces any firm with highly technical products is how to market those products. A highly technical division needed a look to their website that humanized complex testing products for the medical community.
Go to Abbott Molecular in the Advertising navigation section at left to see samples of the banner ads.
Spacesaver sells their high-density mobile systems to a number of hospital departments. One of which is Central Storage which always seem to be “packed to the gills” with the standard flow of reusables, patient chargeables and other supplies.
Go to Spacesaver in the Advertising navigation section at left to see the ad.
When Zurich Life and BMW got together on a promotion for the Zurich sales staff, it seemed logical to play up the circular BMW mark. We also delivered the circular multi-panel direct mail piece in a translucent envelope.
Go to Zurich Life / BMW in the Direct Response navigation section at left to see the sample.
Ad campaign for Chicago Convention Bureau to attract “mid-size” trade shows to Chicago convention facilities. This ad image combined a reference to the Home Cooking Expo and the Midwest Beauty Show.
Go to Chicago Convention in the Advertising navigation section at left to see the ad.
And nowhere is this truer than at the bottom of a mindshaft. When all it takes is one spark from an electrical connector or light to create an underground explosion, trust in your vendors and products is paramount.
Global manufacturer of electrical connectors, couplers and lighting for the mining industry, Victor needed to reposition themselves as “the one you can depend on”.
Go to Victor Mining in the Literature navigation section at left to see samples of the brochure.
Unique die cut series of self-mail pieces featuring the peaceful benefits of facilities at five area hotels. The twist was that the copy displayed on each panel under the die cut visual words – “Air, Land and Water” spoke of the negatives of holding meetings at downtown Chicago hotels. “Vanish into thin AIR. Is this what seems to happen with your money when you hold meetings in downtown Chicago?”
Go to the Oak Brook Convention Committee in the Direct Response navigation section at left to see a sample of the brochure.
Hair care is all about style and image. Indola Hair Care has re-energized its ‘power performance’ Innova range to capture the essence of this fun and funky hair care line, transforming shelves with new, contemporty packaging with graphics reflecting the fresh vibrancy that is Indola.
Aurora Steel Products make s a rotary file. An illustration of how this filing unit rotates was the best solution to easily convey the concept.
With photo shoots simultaneously occurring in a half dozen countries this was our first attempt at art direction of photographers using only the internet.
Go to 7-Eleven in the Literature navigation section at left to see the ad.